MIT Manipal. Late 70s. We brought out a rag UG, which took an irreverent,frivolous and absurd view of campus life.
The movie Kramer vs Kramer, starring Dustin Hoffman had just been released and our semester exams were approaching.
We brought out this ad ” Running to packed houses in the college library !
CRAMMER vs CRAMMER
Starring Rankies and Gold Medalists from all branches !Limited release !
This was a huge hit !What’s heartening, my juniors still recall this ad,after about 30 years ! I learnt a valubale lesson – topical humor,if used well works wonders !
A classic example is the iconic Amul Butter ads
I marvel at their consistent brilliance ! I mean, coming out with a wisecrack once in a way is no big deal but to be able to churn out such hilarious winners for decades !! Last December I met Bharat Dabholkar, part of the team that created the utterly butterly girl and his energy was infectious !
They have a fan page on Facebook
I also remember Bobby Kooka, who created Air India’s Maharajah campaign and made some catchy billboard slogans for the staid public sector airline !